My first Glossier experience

This post has been in my drafts for awhile… Last month, I visited New York and took a trip to the Glossier showroom, the first (out of two, now) Glossier store in the world! I had never purchased any Glossier products before, and I was not super familiar with their product line, so this was a very new experience for me. The showroom is located in the penthouse of a building that is actually pretty close to RC. When I arrived, there was a line of about 10-ish people waiting to get in. It was somewhat deterring, but the woman in front of me told me that the line moved quickly. We were probably waiting for less than 5 minutes, and then we got ushered into an elevator and went up to the showroom together. The place was fairly crowded and smelled like roses. There was music playing. The interior decoration was spot on, and very on-brand, like the graphic design

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My first Amazon Books store experience

This past weekend, I visited the Amazon Books store on 34th Street in NYC. According to Wikipedia, it’s one of the 13 Amazon Books stores in existence! First, let me show you some of the pictures I took of the store, and then I’ll tell you why I dislike the entire concept of the store (and why I’ll never go there to buy books). 🙂 Btw, hope the scroll-down gallery is fine! The slideshow view doesn’t seem to display long captions.     Now…onto why I don’t like the store and could never see myself choosing it over any (reasonably) normal bookstore – barring fundamental changes. Let’s think about buying books and visiting bookstores. For me, those two are actually very different things. If I’m buying a physical book (not an e-book), there are only a few different scenarios. Either a) it’s a textbook I need for school, in which case I would go to my university bookstore which is conveniently located

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My first Reformation experience

I visited the Reformation store in SF (on Valencia) before my trip to Europe to buy some 80/90 degree-weather appropriate clothing. It was Reformation’s 4th brick-and-mortar store, out of the 6 stores now in existence. I was really confused when I walked into the store; I had walked past it multiple times but this was my first time actually entering. There were several other customers in the store, and their behavior was abnormal in a way that I couldn’t pinpoint. I am terrible at asking for help from customer service reps that aren’t in-your-face friendly, so I just started browsing the racks and pulled a dress off to try on. A sales associate quickly came over and semi-explained the system to me: she’d create a virtual dressing room, and I should notify her to add anything to the room. She asked for my name and added that dress to the room after verifying what size I wanted, and then put

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