My first Reformation experience

I visited the Reformation store in SF (on Valencia) before my trip to Europe to buy some 80/90 degree-weather appropriate clothing. It was Reformation’s 4th brick-and-mortar store, out of the 6 stores now in existence. I was really confused when I walked into the store; I had walked past it multiple times but this was my first time actually entering. There were several other customers in the store, and their behavior was abnormal in a way that I couldn’t pinpoint. I am terrible at asking for help from customer service reps that aren’t in-your-face friendly, so I just started browsing the racks and pulled a dress off to try on. A sales associate quickly came over and semi-explained the system to me: she’d create a virtual dressing room, and I should notify her to add anything to the room. She asked for my name and added that dress to the room after verifying what size I wanted, and then put

read more My first Reformation experience