My first Reformation experience

I visited the Reformation store in SF (on Valencia) before my trip to Europe to buy some 80/90 degree-weather appropriate clothing. It was Reformation’s 4th brick-and-mortar store, out of the 6 stores now in existence. I was really confused when I walked into the store; I had walked past it multiple times but this was my first time actually entering. There were several other customers in the store, and their behavior was abnormal in a way that I couldn’t pinpoint. I am terrible at asking for help from customer service reps that aren’t in-your-face friendly, so I just started browsing the racks and pulled a dress off to try on. A sales associate quickly came over and semi-explained the system to me: she’d create a virtual dressing room, and I should notify her to add anything to the room. She asked for my name and added that dress to the room after verifying what size I wanted, and then put

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Why I’m restarting my blog

The reason is actually pretty simple, but I wanted to have a public explanation in writing. I visited the Bauhaus-Archiv in Berlin, and they had a wonderful special exhibition on the works of Jasper Morrison. There were two parts to the exhibit: one was Thingness, a retrospective that showed various works of furniture and other everyday objects that Morrison had created or collaborated on over the last 35 years; and the other was The Good Life, a selection of photo essays from his book of the same name. I really enjoyed reading about the Morrison’s design/thought processes in Thingness, but I was truly ~inspired~ by The Good Life. In each of the photo essays in The Good Life, Morrison writes about something that he noticed and photographed – he reflects on why that thing piqued his interest and imagines what sorts of conditions caused it to come in existence. I’m doing an awful job describing them – you’d probably get

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