This past weekend, I visited the Amazon Books store on 34th Street in NYC. According to Wikipedia, it’s one of the 13 Amazon Books stores in existence!
First, let me show you some of the pictures I took of the store, and then I’ll tell you why I dislike the entire concept of the store (and why I’ll never go there to buy books). 🙂 Btw, hope the scroll-down gallery is fine! The slideshow view doesn’t seem to display long captions.
Now…onto why I don’t like the store and could never see myself choosing it over any (reasonably) normal bookstore – barring fundamental changes.
Let’s think about buying books and visiting bookstores. For me, those two are actually very different things. If I’m buying a physical book (not an e-book), there are only a few different scenarios. Either a) it’s a textbook I need for school, in which case I would go to my university bookstore which is conveniently located and gives us a 30% discount on textbooks, b) it’s a book that I want a physical copy of (like if I want to gift a book, or if I want a book for reference or to add to my physical collection that I can lend to people), in which case I would just order it online, or c) I’ve received a gift card to a local bookstore (very rare). For the last point, I should also mention that it looks like there is no Amazon Books-specific gift card, you could just use your Amazon account, which could be loaded with an Amazon.com gift card, to pay, or use a physical Amazon.com gift card. (I could be mistaken about this.)
I don’t think there’s ever been a case where I’ve urgently needed to buy a physical book other than for school, but if I did, their feature that allows you to search product availability in your local store would certainly be helpful (and I’ll admit, is more convenient than calling in to ask the same thing from a smaller bookstore). Otherwise, I would just buy the e-book, go without it for a few days, or read the summary online. 😅
As a physical extension of Amazon.com, Amazon Books integrates the benefits of offline and online shopping to help you find books and devices you’ll love. We select books based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads, and our curators’ assessments. We place books face-out on the shelves, so each can communicate its own essence. Under each book is a review card with the Amazon.com customer rating and a review. Most have been rated 4 stars or above and many are award winners.
They say all of that as if they’re good things. What I appreciate about other bookstores is the curation, the ambience, the spontaneity! I want to have the experience of discovering a new read, or to just be able to sit down and take in the bookstore environment (similar to what I look for in a coffee shop). When I lived in the Mission in San Francisco, I loved (and cherished!) passing by Adobe Books and Alley Cat and checking out the discounted selection of used books in front of the store.
Even though you couldn’t replicate that kind of experience with a store selling new books, there overall is a sense of wonder and calmness that I look for in a bookstore that just cannot be replaced by Amazon Books’s curation by the online masses and attempts at translating their targeted marketing strategies into the physical world. Furthermore, the aspects that are supposed to be selling points of the store make me feel uncomfortable. The store is “personalized,” yet very depersonalized at the same time, and seems to be quite explicitly focused on getting me to buy buy buy, which is annoying enough to resist online, and almost antithetical to what I look for in other bookstores.
PSA: stores/corporations/etc. do not act in your best interests – they act in theirs! Sometimes the two are aligned – in which case, great! But that is very much not true for me and this Amazon Books store.
Overall, the only reasons I see for me returning to this store would be to either get some Stumptown (most likely), or maybe to try out one of the Amazon electronics (very unlikely). I think it’s worth checking the store out once if you’re interested in this kind of thing, but mainly, writing this blog post really made me realize that I really should support my local bookstores, lest Amazon Books stores become the new norm.